[Democracy] has the role of enabling us to change our political regime by means of elections, rather than by violence. Tis seems to me of the greatest importance; but it is also miportant that we see how limited it is in its consequences. Some control will be exercised over politicians by such means, assuming that the wish to continue in office. But it is a very blunt weapon, considering the way in which we can exercise preferences only for bundles of political goods. Further, it is also ripe for manipulation – by politicians who find ways to bribe us with money taken from our own pockets, and by their advertising agents, who, as in the United States, have found was to present political issues on television through the use of images in ways which make rational discussion almost impossible. 
The duties of a free press in an open society
Laws to safeguard democracy are still in a rather rudimentary state of development. Very much could and should be done. The freedom of the press, for instance, is demanded because of the aim that the public should be given correct information; but viewed from this standpoint, it is a very insufficient institutional guarantee that this aim will be achieved. What good newspapers usually do at present on their own initiative, namely, giving the public all important information available, might be established as their duty, either by carefully framed laws, or by the establishment of a moral code sanctioned by public opinion. Matters such as, for instance, the Zinovief letter, could be perhaps controlled by a law which makes it possible to nullify elections won by improper means, and which makes a publisher who neglects his duty to ascertain as well as possible the truth of published information liable for the damage done; in this case, for the expenses of a fresh election. I cannot go into details here, but it is my firm conviction that we could easily overcome the technological difficulties which may stand in the way of achieving such ends as the conduct of election campaigns largely by appeal to reason instead of passion. I do not see why we should not, for instance, standardize the size, type, etc., of the electioneering pamphlets, and eliminate placards. (This need not endanger freedom, just as reasonable limitations imposed upon those who plead before a court of justice protect freedom rather than endanger it.) The present methods of propaganda are an insult to the public as well as to the candidate. Propaganda of the kind which may be good enough for selling soap should not be used in matters of such consequence. [ch. 17, n27]
Democracy, majority rule, tyranny
And indeed, it is not difficult to show that a theory of democratic control can be developed which is free of the paradox of sovereignty. The theory I have in mind is one which does not proceed, as it were, from a doctrine of the intrinsic goodness or righteousness of a majority rule, but rather from the baseness of tyranny; or more precisely, it rests upon the decision, or upon the adoption of the proposal, to avoid and to resist tyranny.
For we may distinguish two main types of government. The first type consists of governments of which we can get rid without bloodshed—for example, by way of general elections; that is to say, the social institutions provide means by which the rulers may be dismissed by the ruled, and the social traditions ensure that these institutions will not easily be destroyed by those who are in power. The second type consists of governments which the ruled cannot get rid of except by way of a successful revolution—that is to say, in most cases, not at all. I suggest the term ‘democracy’ as a short-
The empty shell of democracy
[Tariq Ali:] What we are witnessing is that democracy is becoming more and more denuded of content. It’s like an empty shell. And this is what is angering young people who feel whatever we do, whatever we vote for, nothing changes.
Informed consent of the governed
State control of information and the ability to manipulate it makes the right to vote largely meaningless. That is why people like Julian Assange are so essential to democratic choice.
Conferring legitimacy on democratic inputs
In fixating in these ways on ‘the simple act of voting’, political scientists are not alone. In many ways, they thereby mimic longstanding concerns of democratic theory itself. Voting has long been regarded as the consummate act of democratic citizenship. For literally centuries, extending the franchise was the great democratic project. ‘Free and fair elections’ remain among its greatest contemporary aspirations. An inclusive franchise and regular elections are rightly regarded as sine qua non of liberal democratic politics worldwide.
All of those are undeniably indispensable elements of democratic rule. All of my discussions presuppose them; none of my mechanisms can claim any democratic legitimacy without them. But in such ays on those simple acts of voting and aggregating votes can blind us to important cognitive processes that precede and shape those ultimate political acts. …
Here I shall try to refocus democratic theory, at least in part, on processes preceding the vote. More unconventionally still, I shall be concerned primarily with the processes that occur within the heads of individual voters, rather than within the formally political realm. Various elements of the democratic process (free speech, free association, free entry of new parties, and such like) have always been regarded as essential elements of the democratic competition. What are less often noticed, and to which I shall here direct most of my attention, are the more ‘internal reflective’ concomitants of democratic political discussions. 
Creating wealth and wisdom ex nihilo
The essence of democratic decision-making is not the choice made by the system at elections, but the ideas created between elections. And elections are merely one of the many institutions whose function is to allow such ideas to be created, tested, modified and rejected. The voters are not a fount of wisdom from which the right policies can be empirically ‘derived’. They are attempting, fallibly, to explain the world and thereby to improve it. They are, both individually and collectively, seeking the truth – or should be, if they are rational. And there is an objective truth of the matter. Problems are soluble. Society is not a zero-sum game: the civilization of the Enlightenment did not get where it is today by cleverly sharing out the wealth, votes or anything else that was in dispute when it began. It got here by creating ex nihilo. In particular, what voters are doing in elections is not synthesizing a decision of a superhuman being, ‘Society’. They are choosing which experiments are to be attempted next, and (principally) which are to be abandoned because there is no longer a good explanation for why they are best. The politicians, and their policies, are those experiments. 
Decision-making: choosing explanations
To choose an option, rationally, is to choose the associated explanation. Therefore, rational decision-making consists not of weighing evidence but of explaining it, in the course of explaining the world. One judges arguments as explanations, not justifications, and one does this creatively, using conjecture, tempered by every kind of criticism. It is in the nature of good explanations – being hard to vary – that there is only one of them. Having created it, one is no longer tempted by the alternatives. They have been not outweighed, but out-argued, refuted and abandoned. During the course of a creative process, one is not struggling to distinguish between countless different explanations of nearly equal merit; typically, one is struggling to create even one good explanation, and, having succeeded, one is glad to be rid of the rest.